There is plenty of parking, although a lot of it is on grass, so if visiting after heavy rain, try and get there early!
There were two payment windows open and quite a queue forming, but a third window was quickly opened and the queue soon dealt with. This is definitely the first place I have visited where the entrance price is less for adults than for children. I liked that.
Buying my ticket on the day, I paid £11.95, booking online is slightly cheaper at £11.35, with a child's ticket costing £16.10 (under 3s go free).
Importantly, when travelling with children, there are plenty of places to eat and plenty of toilets dotted around the park.
As it was half term week when I visited, there were special events being held, including 'Guinea Pig Petting & Meet a Bunny', 'Snake Encounters' and 'Tortoise Time'. The park is home to small animals as well as big dinosaurs, including a Norfolk Black turkey who sneezed every time I walked past.
There is only one animatronic dinosaur, although roars can be heard across the park from hidden speakers. Quite eerie when walking under a huge canopy of trees.
There are other activities available at an extra cost, the Jurassic Skywire, the Deer Safari and face-painting.
The park is non-smoking, although there are designated smoking areas dotted around.
The park is on a hillside, some of the paths are quite steep which may pose a problem for anyone with problems walking. Wheelchairs can be hired.
If you are in the area and have a budding Alan Grant or Ellie Sattler in the family, it is well worth a visit.